Number 7: You’re Not Really Selling Food

The Top 10 Things I’ve Learned About Restaurant Marketing

NUMBER SEVEN: You’re not selling burgers, you’re renting chairs to people buying burgers. Read More »

The Top 10 Things I’ve Learned About Restaurant Marketing

July 20, 2009

Seriously, have I mentioned that I love the restaurant business…especially the part about eating out at great restaurants? I once admitted that my business card should read, “Will consult for lunch.” Read More »

Number 9: Attract, Then Bring them Back

The Top 10 Things I’ve Learned About Restaurant Marketing

NUMBER NINE: Marketing restaurants is simple–make customers want to come…make customers want to come back. Read More »

Thank You

A big thank you to those who shared such great comments on my first blog. I look forward to hearing your thoughts on a regular basis. Read More »

The Brand Landscape

As humbling as it is to be writing this in the shadow of such savvy restaurateurs, last month, I celebrated my 25th anniversary in the restaurant business and have been reflecting a lot on our industry–how it has changed and how it remains the same. I’ve had the privilege of working with or for many iconic entrepreneurs and restaurant executives on over thirty restaurant brands, and the one thing I can say without a doubt is, I love the restaurant industry.  It is extremely simple, deceptively complex and endlessly entertaining…and we get to eat great food at great restaurants and call it “research.”  Work, work, work. Read More »