Am I the Only One Who Loves Jack?

Am I the only one that loves Jack in the Box commercials? Read More »

Is it the Tip or the Total?

I just read Dave’s Dispatch about the impact of tipping on guest traffic at full service restaurants, suggesting that traffic is declining because guests are avoiding tipping. I think it goes to the broader question of VALUE. Read More »

Heads Up Marketing

Last week while running errands, I visited Steak ‘n Shake for the first time in months, inextricably drawn by the promise of an ice-cold chocolate milkshake on a hot summer’s day. While pulling up to pay, I noticed a sign on the drive-thru window that offered fresh-baked chocolate chip cookies. Read More »

Number 1: Don’t Follow the Competition

The Top 10 Things I’ve Learned About Restaurant Marketing

NUMBER ONE: You’ll never be first by following the competition. Read More »

Number 2: Only Steal from the Best

The Top 10 Things I’ve Learned About Restaurant Marketing

NUMBER TWO: Only steal from the best Read More »

Number 3: Never Confuse Effort with Results

The Top 10 Things I’ve Learned About Restaurant Marketing

NUMBER THREE: Never confuse effort with results. Read More »

Number 4: Keep Your Promise

The Top 10 Things I’ve Learned About Restaurant Marketing

NUMBER FOUR: Marketing can’t promise what operations can’t execute. Read More »

Number 6: Give ’em Something to Talk About

The Top 10 Things I’ve Learned About Restaurant Marketing

NUMBER SIX: If you want people to talk about you, give them something to talk about. Read More »

Number 5: Ready, Aim, Fire

The Top 10 Things I’ve Learned About Restaurant Marketing

NUMBER FIVE: Marketing is a “ready, aim, fire” discipline in a “ready, fire, aim” industry. Read More »

Number 8: Marketing is a Philosophy

The Top 10 Thing’s I’ve Learned About Restaurant Marketing

NUMBER EIGHT: Marketing is a philosophy, not a department. Read More »