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Karen Brennan is an accomplished, results-oriented marketing executive with a broad knowledge of the restaurant industry and a deep understanding of consumer behavior over 25 years of marketing leadership and a record of award-winning marketing initiatives for more than 30 restaurant brands as well as numerous entrepreneurs and not for profit organizations. She has held senior marketing positions with the Bravo Brio Restaurant Group, Coco’s Bakery Restaurants, and Max & Erma’s Restaurants Inc. She holds an MBA from The Ohio State University and serves on the Fisher College of Business Alumni Board and the National Restaurant Association (NRA) Marketing Executives Group Board.
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Am I the Only One Who Loves Jack?
August 11, 2009 – 2:57 am
Am I the only one that loves Jack in the Box commercials? Read More
Is it the Tip or the Total?
August 5, 2009 – 2:59 am
I just read Dave’s Dispatch about the impact of tipping on guest traffic at full service restaurants, suggesting that traffic is declining because guests are avoiding tipping. I think it goes to the broader question of VALUE. Read More
Heads Up Marketing
August 4, 2009 – 3:03 am
Last week while running errands, I visited Steak ‘n Shake for the first time in months, inextricably drawn by the promise of an ice-cold chocolate milkshake on a hot summer’s day. While pulling up to pay, I noticed a sign on the drive-thru window that offered fresh-baked chocolate chip cookies. Read More
Number 1: Don’t Follow the Competition
July 28, 2009 – 3:06 am
The Top 10 Things I’ve Learned About Restaurant Marketing
NUMBER ONE: You’ll never be first by following the competition. Read More
Number 2: Only Steal from the Best
July 27, 2009 – 3:08 am
The Top 10 Things I’ve Learned About Restaurant Marketing
NUMBER TWO: Only steal from the best Read More
Number 3: Never Confuse Effort with Results
July 24, 2009 – 3:10 am
The Top 10 Things I’ve Learned About Restaurant Marketing
NUMBER THREE: Never confuse effort with results. Read More
Number 4: Keep Your Promise
July 23, 2009 – 3:13 am
The Top 10 Things I’ve Learned About Restaurant Marketing
NUMBER FOUR: Marketing can’t promise what operations can’t execute. Read More
Number 6: Give ’em Something to Talk About
July 22, 2009 – 3:16 am
The Top 10 Things I’ve Learned About Restaurant Marketing
NUMBER SIX: If you want people to talk about you, give them something to talk about. Read More
Number 5: Ready, Aim, Fire
July 22, 2009 – 3:15 am
The Top 10 Things I’ve Learned About Restaurant Marketing
NUMBER FIVE: Marketing is a “ready, aim, fire” discipline in a “ready, fire, aim” industry. Read More
Number 8: Marketing is a Philosophy
July 21, 2009 – 3:19 am
The Top 10 Thing’s I’ve Learned About Restaurant Marketing
NUMBER EIGHT: Marketing is a philosophy, not a department. Read More