Category Archives: Uncategorized

Am I the Only One Who Loves Jack?

Am I the only one that loves Jack in the Box commercials?

Is it the Tip or the Total?

I just read Dave’s Dispatch about the impact of tipping on guest traffic at full service restaurants, suggesting that traffic is declining because guests are avoiding tipping. I think it goes to the broader question of VALUE.

Heads Up Marketing

Last week while running errands, I visited Steak ‘n Shake for the first time in months, inextricably drawn by the promise of an ice-cold chocolate milkshake on a hot summer’s day. While pulling up to pay, I noticed a sign on the drive-thru window that offered fresh-baked chocolate chip cookies.

Number 1: Don’t Follow the Competition

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER ONE: You’ll never be first by following the competition.

Number 2: Only Steal from the Best

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER TWO: Only steal from the best

Number 3: Never Confuse Effort with Results

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER THREE: Never confuse effort with results.

Number 4: Keep Your Promise

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER FOUR: Marketing can’t promise what operations can’t execute.

Number 6: Give ’em Something to Talk About

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER SIX: If you want people to talk about you, give them something to talk about.

Number 5: Ready, Aim, Fire

The Top 10 Things I’ve Learned About Restaurant Marketing NUMBER FIVE: Marketing is a “ready, aim, fire” discipline in a “ready, fire, aim” industry.

Number 8: Marketing is a Philosophy

The Top 10 Thing’s I’ve Learned About Restaurant Marketing NUMBER EIGHT: Marketing is a philosophy, not a department.